Insights forward.




Research & Marketing Services

PinPt. helps large and small companies focus their brand communications to compete.  Market research is our foundation, informing the insights that inspire our every counsel. But PinPt. goes beyond insights - packing them with hindsight and foresight from 35 years of marketing and advertising experience.   Insights fuel our identity and campaign work, often disruptive, always unique and compelling.  Always focused and rooted in the data.  Always insights forward.

We work hard. We over-deliver. Put PinPt. Insights Forward to work for your business.

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Who we have worked with

Karen has been an important part of LALA’s marketing efforts in the last 6 months.  She makes it easy - provides the insights, that inform our decision-making for new product plans.  Then she goes a step beyond, often into concepting, positioning and product naming - all the while moving quickly but thoroughly.  We need that in our fast-paced CPG world.
— LALA Foods US / Shaun Nichols, CEO
Karen is a true game-changer when it comes to evaluating new product concepts. She has a unique knack for delivering the invaluable insights necessary to make the winning product investments which in my view are always amongst the toughest decisions to make as a company. She has delivered again and again for HumanN.
— HUMANN / Joel Kocher Founder & CEO, Former President of Dell Worldwide
Karen is strategic to the core, with the ability to quickly understand industry trends, glean insights and recommend creative solutions. She is a passionate and driven marketer that always delivers for our team.
— Dr Pepper Keurig / Dawn Plasencia, National Account Executive-Sales and Marketing
Karen and I have worked together for many years. Her process is always strategic, designed to net actionable results. She communicates clearly, has a thorough and thoughtful approach and is fun to do business with. And ultimately, the work she drove for us provided strong foundational insights.
PinPt. is a performance marketing secret weapon.  I’ve known and collaborated with Karen for over 20 years, and witnessed her quietly establish a powerful reputation for (1) helping CEOs and their marketing teams set and achieve a ‘customer first’ agenda through (2) fast, accurate and reliable customer, brand and marketing advisory with (3) customer outcomes at the heart of every decision that (4) delivers increased economic value. Smart, incisive, fast, and cost-effective. Highly recommended.
— CGR Ventures / Chris Gannet, founder & Host Of Microsoft Changemakers


What we do

Marketing consultation, including workshops and meeting facilitation

Project design and management

Advertising account leadership

Research design, execution and analysis - qual/quant, explicit/observed

Focus group moderation 

Large-scale event strategy and management

GTM planning and implementation

Product portfolio planning

Positioning, naming

About Me